How to set up your stand?

Designing a successful stand is a crucial element in maximizing the impact of your participation in a trade show.
The stand is not only a reflection of your brand, but also a strategic space where you can attract, engage and convince your visitors.
A careful layout, combined with suitable furniture, influences the visitor experience, promotes interactions and reinforces the image you wish to convey.
The relevant choice of furniture, both aesthetically and functionally, and intelligent management of space on the stand are two essential aspects to consider when renting furniture.
Knowing a few basic layout principles can go a long way in making your booth welcoming and engaging.

The choice of furniture

Furniture plays an essential strategic role during a trade fair or event. It must reflect the way you want to interact with your contacts (through the choice of furniture, colors, materials) and the image you want to project. Whether you opt for a close and warm atmosphere or a more distant and discreet one, efficiency and versatility must remain your priorities. Depending on your needs, combine tables and chairs for a friendly welcome, high tables and stools for a relaxed atmosphere, or even coffee tables and low chairs to offer optimal comfort.
In the absence of reserves, it is important to provide storage space. Low storage, a lockable counter, a rack or coat rack are some of the solutions for maintaining an organized stand, while optimizing the space available to welcome your visitors in the best conditions.
At Square, you can rent a wide range of open or lockable counters in a variety of styles and sizes.

Respect the traffic areas of the stand

This may seem obvious, but it is important to think about your furniture in a deployed situation. For example, a pulled chair takes up more space than a chair stored under the table.
Make sure to maintain good traffic flow, particularly around key areas such as documentation displays, multimedia terminals and reception desks.
Provide separate spaces for reception, demonstration and discussions to avoid confusion.

Consider renting the accessories that will make the difference

When renting furniture, don’t forget to take care of the aesthetic aspect, for example by harmonizing the colors or adding accessories that will bring your stand to life. To create convivial moments with your visitors, consider renting a coffee machine or a water fountain. You can also make the space feel warmer by adding flowers, whether natural or artificial, as well as cushions or a rug. Accent lighting can also be used to attract the attention of visitors.
A well-designed stand should be functional, aesthetically appealing and reflect your company’s values. By combining efficiency and comfort, you maximize your chances of attracting and retaining the attention of visitors.
And in case of doubt or if you need more information, our teams are there to advise you and guide you in your choices.